Frozen potato specialist Cheviot Foods has added another product to its Bisto-branded offering.
Bisto Crispies will line up alongside Bisto Roasts from this month, initially launching into Asda in a two packs for £2 promotion, or £1.79 for a 750g pack.
Sales and marketing director Ian Lindsay said the product had been designed to reflect consumers’ growing demands for versatile mid-week meal solutions.