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Cadbury has blown the starting whistle on its Spots v Stripes campaign with on-pack promotion Challenge an Olympian. Consumers can compete against British Olympic hopefuls, including Rebecca Adlington, in online games. Cadbury's key...
Cadbury Flake is back on TV in an arty new £3.5m ad campaign that abandons the 'Only the Crumbliest, Flakiest Chocolate' strapline and any sight of a chocolate bar being eaten. The TV campaign, which started last week and will run into...
Wrigley and Cadbury are reported to be offering to fund a 9m campaign against chewing gum litter in the Irish Republic in a bid to prevent the introduction of a clean-up tax by the government.
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