Mr Kipling Frosty Fancies

Premier Foods has launched a festive cake selection across its Cadbury Cakes and Mr Kipling brands.

Joining the Cadbury Cakes portfolio are Cadbury Silent Bites (rsp: £1.99) while Mr Kipling will see white-iced Frosty Fancies (rsp: £1) and Stollen Slices (rsp: £2.29) added to its offering.

In addition to the NPD, Premier is bringing back Mr Kipling Mince Pies (rsp: £1.79), Mr Kipling Festive Bakewells (rsp: £1), Cadbury Leave One for Santa (rsp: £3) and Cadbury Flake Cakes (rsp: £2.29). The ranges will both feature updated packaging with festive designs for the seasonal period.

“We know shoppers are looking for special cakes at Christmas time, and willing to pay that extra bit more,” said Karmel Maletta, innovation controller for Cadbury Cakes and Mr Kipling at Premier Foods. “Cadbury and Mr Kipling are already firm family favourites, which is why they’re even more popular at Christmas time with Cadbury worth £6.7m and Mr Kipling worth £13.4m.”