Kellogg's is revamping its Fruit 'n Fibre brand this month with new packaging and an advertising campaign in a bid to grow sales for the brand.

Both the TV campaign and the revitalised packaging focus on the fruit content of the cereal. The commercial features a spoon being chased through the streets by fruit. The new packs are set to hit shelves later this week, while the TV campaign begins on 2 April with a second burst scheduled for the summer months.

"Kellogg's Fruit 'n Fibre is already a great performer in the cereal category, especially considering it currently consists of one variant," said Kevin Brownsey, UK sales director. "This extra support and improved standout on shelf will help retailers to make the most of this successful brand. The new campaign will also act as a great platform for innovation."