A premium range of Indian cooking sauces named after upmarket London areas is hoping to extend its reach beyond the capital.
The chilled Mamajaan's range debuted in Fortnum & Mason and Budgens Belsize Park last year and comes in 500ml pots designed to serve a family of four (rsp: £3.49). It is being rolled out to further Budgens stores in North London, and Mamajaan's founder, Indian-born Hampstead mum Anjam Jabeen, hopes to land nationwide listings too.
"Following a successful launch in London, we are now looking to expand the brand throughout the UK and target the larger retailers," said Jabeen. "Our fresh sauces allow people to create delicious, one-pot, healthy meals in minutes."
Hampstead Harooni and Belsize Bhuna are joined by tangy Camden Chitur and the mild Keats Kashmir, which is named after Keats House in Hampstead.
The chilled Mamajaan's range debuted in Fortnum & Mason and Budgens Belsize Park last year and comes in 500ml pots designed to serve a family of four (rsp: £3.49). It is being rolled out to further Budgens stores in North London, and Mamajaan's founder, Indian-born Hampstead mum Anjam Jabeen, hopes to land nationwide listings too.
"Following a successful launch in London, we are now looking to expand the brand throughout the UK and target the larger retailers," said Jabeen. "Our fresh sauces allow people to create delicious, one-pot, healthy meals in minutes."
Hampstead Harooni and Belsize Bhuna are joined by tangy Camden Chitur and the mild Keats Kashmir, which is named after Keats House in Hampstead.
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