Category reports – Page 9
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Category ReportDairy drinks trends 2024: All aboard the kefir train
As volumes of flavoured milks lose steam, drinkable yoghurt is chugging ahead – and brands expect to pick up even more speed
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Category ReportDairy drinks trends 2024: Cornering the café crowd
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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Category ReportJuices & smoothies trends 2024: Facing the squeeze
Juices are facing pressure from inflation and sugar concerns. But fresh opportunities lie in health, meal deals and the discounters
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Category ReportFrozen trends 2024: Morrisons and Iceland face off
Using exclusive product launches and eye-catching PoS activity at freezers, supermarkets are fighting hard for shoppers’ attention
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Category ReportCooking sauces trends 2024: Can restaurant-style meal kits poach punters?
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
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Category ReportBottled water trends 2024: Liquid Death and the rockin’ revamp
Rock-inspired Liquid Death is leading a wave of upstarts that sell water without the plastic. Could they shake up lacklustre sales?
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Category ReportIce cream trends 2024: A cone for every season
With unpredictable summers, suppliers are vying to make frozen dairy a year-round treat with the help of TV ads and trendy NPD
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Category ReportVaping trends 2024: A post-disposables future?
The looming ban on disposables has made the £1.7bn category’s future unclear
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Category ReportTobacco trends 2024: The last gasp for cigarettes?
As the UK prepares for a ‘smoke-free’ future, cigarettes are being stubbed out at pace. How is big tobacco generating new revenue?
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Category ReportEgg trends 2024: A golden age?
Eggs have emerged from a supply crisis and bird flu outbreak sunny-side-up. What’s driven their recovery and what’s next?
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Category ReportMeat & poultry trends 2024: Does Red Tractor need a jump-start?
Meat & poultry producers say they’re buckling under the weight of assurance scheme audits and inefficiency. What can be done?
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Category ReportHousehold paper trends 2024: Why fancy toilet tissue is on a roll
Lavvy paper brands have halted the rise of bog-standard own label with posh NPD and lower prices. Can they grow sales more?
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Category ReportHousehold cleaning trends 2024: How cleaners are going fragrant
As TikTokers share ways to make Brits’ homes smell delightful, brands are turning to fine fragrance cues to boost flagging sales
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Category ReportEaster & spring trends 2024: The rise of the mega-egg
Brands and retailers are super-sizing Easter eggs for this year’s festivities – at a higher price per kilo than smaller treats. Why?
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Category ReportCereals & On the Go trends 2024: A wakeup call for breakfast brands
With own label slurping up sales, just six of the UK’s top 30 cereal brands are in volume growth. How can they rouse themselves?
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Category ReportReady meals & soups trends 2024: Taking on the restaurants
Contrary to current grocery trends, brands are beating own label in ready meals and soups thanks to lines that rival dining out
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Category ReportJams, spreads & honey trends 2024: Who’s put the buzz back into honey?
Honey has turned in the strongest growth in spreads, as brands beat own label with a mix of NPD, larger packs and featured space promotions
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Category ReportIs booch about to boom?
Chinese fermented tea and ‘elixir of life’ kombucha is on the up as Brits cut back on booze and retailers eye healthier soft drinks
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Category ReportWho’s winning the fight for food to go?
It’s fisticuffs in on-the-go as coffee chains, bakeries and fast food move to the suburbs for a bust-up with supermarkets and c-stores
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Category ReportCan NPD help cheese wake from its nightmare?
Retailers have slashed branded cheese ranges and pushed own label. Brands are now fighting back with a ‘red tide’ of innovation