own label 2015, cereal, asda muesli


Asda Chosen by You Luxury Fruit & Nut Muesli

International Procurement & Logistics

Our expert judges commended the resealable packaging, along with the “good fruit content and mix” of this mid-tier muesli. Consumers could hardly believe the quality of the ingredients at £2 for a 800g bag, with 55% saying they would definitely buy the cereal.

Silver winner:

Aldi Harvest Morn Pecan & Maple Crisp