Is there an award for Most Baffling PR Stunt Ever? If there is, it must ?go to the brains behind ?National Cheese On Toast Day (which, for those who would like to know?, was on 19 April).
To draw this ?important occasion to our attention, the ?wags at PR house Brazen sent us a ?picture of The Grocer's editor, Adam Leyland, super-imposed onto a piece of cheese on toast.
But it wasn't the technical wizardry ?that left the editorial team stupefied. It was the whole point of the exercise.
What were they trying to say? That he's the big cheese? The toast of the grocery industry? That he is renowned for giving a good grilling? Or that he should be banned to kids? ?Answers on a Kraft slice, please.
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