Dairy Crest is launching a new TV push for its Clover Lighter dairy spread, featuring a choir of eccentric old-age pensioners.

The ad, which debuts on 8 October during ITV1's The X Factor, sees the choir perform a version of A Tribe Called Quest's 'Can I Kick It?' called 'Can I Have It?'.

Butters and spreads head of marketing Louise Pike said the ad conveyed the message that Clover Lighter allowed consumers to "enjoy the foods they fancy without the fear of an expanding waistline."

Dairy Crest will also run outdoor and cinema ads.