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Supply chain accountability is key to the Fairtrade offer
By Kerrina Thorogood2025-08-04T19:49:00
Without independent verification, ethical claims rely solely on a buyer’s integrity – a bit like marking your own homework, says Kerrina Thorogood, partnerships director at the Fairtrade Foundation
It is important to recognise ethical sourcing goes far beyond paying above the Fairtrade minimum price. The Fairtrade minimum price is a safety net, ensuring producers can cover the cost of sustainable production, even when market prices fall.
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