Kenco grabbed top spot last weekend with 25% of promotional activity in the top five hot beverages chart roundly beating Tetley, in second place with 19%. But it is Nescafé that once again takes the plaudits in the year-to-date chart with a whopping 42% of featured promotional space, five percentage points more than it needed to secure its first-place position last year.
Kenco, meanwhile, has actually slipped a place from second to its place in the year-to-date chart, with 18% of promotional space against 25% last year - representing a seven percentage point drop. Tetley, meanwhile, has climbed from fourth to second position, reflecting a seven percentage point increase in share of space from 14% to 21%.
In terms of the mechanics used at the weekend, Kenco was available in Sainsbury's and Asda using the 'save' mechanic on ladder racks and gondola ends. Tetley used x-for-y in Asda and bogof in Morrisons.
Nescafé, only one point behind Tetley with 18% of activity, used save and x-for-y mechanics and the brand featured on gondola ends at both Somerfield and Sainsbury's.
Typhoo, which accounted for 14% of space at the weekend, appeared in Somerfield and Morrisons on bogof. In the year-to-date chart, it remains in fifth place with 6% of activity, two percentage points lower than the 8% it managed in 2006.
Fifth place in the weekend chart is shared by PG Tips and Twinings, which each accounted for 12% of featured space. PG Tips was featured in Somerfield and Morrisons using x-for-y and 'save' on gondola ends and pallets.
In 2007 to date PG Tips sits in fourth place with 14%, a drop of one place and one point from 2006.
Twinings green tea was available in Asda last weekend with x-for-y. The brand has moved up two places from its joint 9th place position in 2006 to be in 7th place alongside Yorkshire Tea in the year to date.
Focus on Hot Beverages p41