Haribo Maoam

Haribo is extending some of its most popular core brands into new impulse formats, along with a new convenient pack in its Maoam portfolio.

Haribo Tangfastics Stixx chew bar (34g) is joined by 38g bags of Starmix Hearts and Starmix Rings, with Maoam adding a Pinballs stick of ten sweets (32g). All NPDs have an rsp of 30p.

The launch follows May’s introduction of special-edition Frenzy Carnival variants of the Starmix and Tangfastics lines.

Marketing manager Hayley Johnson hailed the new impulse lines as “an exciting move for Haribo and Maoam”, claiming the brands had “worked extensively over recent years to offer a full range of pack formats”.

“This includes the popular portion-controlled treats and single-serve bags. Adding this smaller pack format to our range strengthens the variety of treats that we offer to consumers,” she added.