Consumer trends

Breakfasts featuring cereal inch up as value sales fall

By 2015-08-27T10:06:00

supplier of the year, bowl of cereal

Lower prices help cereal’s biggest brands increase volume sales, but value continues to fall

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW