Costcutter Supermarkets Group (CSG) has unveiled a new corporate website to give prospective retailers a central hub for information on the symbol operator’s offer and support.
The new website details CSG’s BDM support, shopper insights programme, marketing and business support initiatives, store branding, price and rebate offer.
It also outlines the safety and community support guidance CSG is providing for retailers through the current coronavirus crisis.
“Our current focus is helping our retailers convert new shoppers, who have seen their stores as a lifeline during the current crisis, into lifelong customers and we are delighted that innovative and pioneering retailers want to be a part of that,” said Costcutter retail director Mike Hollis.
“Our new website will continue to focus on our retailers’ own stories of opening their stores, expanding their range and increasing their sales.”
He added the site would also focus on the ranges available to retailers, including access to the Co-op own-brand products which had been a proven driver of increased footfall, basket spend and sales increase across stores.
“Throughout the current crisis we have seen evidence that shoppers really value the quality of Co-op products alongside the brands they know and trust,” Hollis said.
The new website was managed by CSG digital marketing manager Matt Christensen and developed by brand design agency Jaywing, with journey planning and content creation from Seen & Read.