Onken has teamed up with TV’s Gok Wan for a new marketing partnership that aims to promote the yoghurt brand’s use in cooking.
Launched this week, the Onken Natural Set Supper Club is available via social media and the Onken website. It consists of a content series of five three-course set menus from five culinary destinations – Mexico, Italy, India, Morocco, and Turkey – and aims to inspire consumers to cook with Onken’s signature set yoghurt.
Wan, who was previously the face of rival yoghurt brand Activia, said he had “always loved Onken Natural Set yoghurt for the amazing flavour it can add to a huge variety of dishes”. He added that the campaign was a “fun and stress-free way to explore plates from around the world”.
The culinary partnership also aims to simplify consumers’ hosting experience, offering starter, main and dessert recipes, preparation and substitution tips, decoration ideas from creative consultancy The Social Kitchen and hacks for hosting.
Each recipe has Onken Natural Set yoghurt at the centre and comes with vegetarian and alternative substitutions.
“We are delighted to be introducing Onken Natural Set Supper Club – a series of simple-to-follow recipes alongside tips to help people to cook and host from their own homes,” said Courtney Field, senior brand manager at Onken, Emmi UK.
“Our aim is to build consumers’ confidence in the kitchen by taking the hassle out of the entire hosting experience, while also providing the ability to explore different world cuisines thanks to the unique versatility of Onken Natural Set yoghurt.”