MS food marketing chief Sharry Cramond

M&S food marketing chief Sharry Cramond will speak at the event

The final line-up for The Grocer’s Generation Z conference has now been confirmed.

Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about Gen Z, with a packed programme, featuring top brands, retailers and industry experts now finalised.

Among the highlights of the programme are a series of case studies, in which among others: M&S marketing director Sharry Cramond on the secrets behind the retailer’s success on social, Candy Kittens co-founders Ed Williams and Jamie Laing will share their journey from reality TV to becoming one of the UK’s fastest growing confectionery brands and Huel CEO James McMaster will explain the £560m brand’s success in growing a powerful online community.

@moonandrue Meatballs 🧆 #babyledweaning #blw #14monthsold #moonandrue #babyledweaningideas #blwideas ♬ original sound - Moon & Rue

Speakers from Ocado, JustEat, allplants and Zapp will come together in a panel discussion to talk through the challenges and opportunities of catering to the ‘need it now’ generation in grocery, while experts from Meta, We Are Social UK, Havas Media Group, and Oliver Wyman will provide their advice on how to craft marketing strategies that cut through the noise.

Global consultants Edelman will also take to the stage to share exclusive research and insights on how to reach, resonate with – and avoid being cancelled by – the most powerful group of consumers in the years ahead, while youth-led activism movement Bite Back 2030 will deliver their rallying cry for the industry to work alongside passionate Gen-Z-ers to affect broader change in health and sustainability.

We’ll also be joined by top social media influencers Sian Lenihan and Fats Timbo, along with influencer marketing experts Nora Millar, of the Millar Agency and Hannah Ryan, of The Goat Agency, to talk attendees through the nuts and bolts of creating social partnerships that work.

There are also sessions on how to successfully recruit and retain ‘the Generation that wants it all’; an insight into retailers from around the world who have found successful new ways to appeal to Gen Z in store; and winning trust and credibility when it comes to tackling - and talking about - sustainability concerns.    

“Connecting with Gen Z consumers is critical for the UK grocery industry and so I’m so thrilled to announce such an incredible line-up of speakers that will be joining us on 14 March,” said Adam Leyland, editor-in-chief of The Grocer. “This is a unique chance to listen to and network with some of the leading names in the business. It’s not to be missed.”

For more information on the programme, speaker opportunities and to purchase tickets (including discounts for subscribers), please visit