Guy Cuthbert

Managing Director, Guy Cuthbert

Analytics is hardly new, but in the era of ‘Big Data’, a new generation of experts are really making a mark. Atheon Analytics’ work with pet accessory brand Petface really impressed the judges, who described Atheon as “a beacon for the future”.

Last year Atheon helped Petface boost its sales by 3,000% after persuading Sainsbury’s to stock a range of its products. Following a trial run in four stores to test a range of Petface accessories, Atheon used its analytics tools to present Sainsbury’s with sales data. The retailer then used an analysis of this data to produce a core range, which was eventually rolled out to more than 550 stores. Petface sales soared from circa £5,000 a week to more than £160,000 a week.

The judges said this was a standout entry and a powerful commercial idea. “It’s a clever concept and they’ve taken a smart approach that’s worked effectively,” remarked one judge.


The Grocer Gold Awards 2013 - Grocer of the Year