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Source: Unsplash

By Daniel Selwood (daniel.selwood@thegrocer.co.uk)

Advertising deadline: 2 October 2026

Submissions deadline: 25 September 2026

  • How are sales looking?
  • What’s driving performance – and what’s shaping performance?
  • What are the hot trends and popular cuisines.
  • Which sort of dishes are missing out?
  • What could be the next type of cuisine to break through? From which region or continent?

Middle Eastern dishes

  • What sort of cuisine is classed as Middle Eastern?
  • In which countries can the most exciting dishes be found?
  • Is there an appetite in the UK for it beyond the likes of hummous and stuffed vine leaves?
  • Which brands and suppliers are innovating in this space? With what sort of goods?
  • Has the current political turmoil in the Middle East had any meaningful effect on shoppers’ choices or imports of food from the region?

Africa

  • When Brits think of food from the vast continent of Africa, what dishes typically come to mind? And why?
  • Which African countries are seeing their foods becoming popular the UK? Which dishes? Which brands, influencers, retailers, restaurants, etc are popularising them?
  • What sets African dishes apart from food from other continents – and why might they appeal to the average Brit?

Foodservice

  • What world trends is it leaning into that are being/could be adopted by grocery?
  • Which eateries and chefs are most notable in this area?

Social

  • What are the most Instagrammable dishes? Where are they from?
  • What world food trends and recipes can be found on TikTok?
  • How important is social media in terms of raising awareness of global cuisine and sales of ingredients from supermarkets?

Brand spotlight

  • We will profile a brand making an impact in the category. Please provide strong hi-res images.

Innovation

  • We will profile three new products or ranges. We need launch date, rsp, and a hi-res picture of each.