
By Daniel Selwood (daniel.selwood@thegrocer.co.uk)
Advertising deadline: 2 October 2026
Submissions deadline: 25 September 2026
Print, digital and sponsorship opportunities
- How are sales looking?
- What’s driving performance – and what’s shaping performance?
- What are the hot trends and popular cuisines.
- Which sort of dishes are missing out?
- What could be the next type of cuisine to break through? From which region or continent?
Middle Eastern dishes
- What sort of cuisine is classed as Middle Eastern?
- In which countries can the most exciting dishes be found?
- Is there an appetite in the UK for it beyond the likes of hummous and stuffed vine leaves?
- Which brands and suppliers are innovating in this space? With what sort of goods?
- Has the current political turmoil in the Middle East had any meaningful effect on shoppers’ choices or imports of food from the region?
Africa
- When Brits think of food from the vast continent of Africa, what dishes typically come to mind? And why?
- Which African countries are seeing their foods becoming popular the UK? Which dishes? Which brands, influencers, retailers, restaurants, etc are popularising them?
- What sets African dishes apart from food from other continents – and why might they appeal to the average Brit?
Foodservice
- What world trends is it leaning into that are being/could be adopted by grocery?
- Which eateries and chefs are most notable in this area?
Social
- What are the most Instagrammable dishes? Where are they from?
- What world food trends and recipes can be found on TikTok?
- How important is social media in terms of raising awareness of global cuisine and sales of ingredients from supermarkets?
Brand spotlight
- We will profile a brand making an impact in the category. Please provide strong hi-res images.
Innovation
- We will profile three new products or ranges. We need launch date, rsp, and a hi-res picture of each.






No comments yet