The Big Prawn Company has launched ‘£quids-in’ - a new sub-brand of affordable seafood for cash-strapped shoppers.

The three-strong range comprises prawn cocktail, king prawns with sweet chilli dip and a seafood selection with lemon mayo dip. They launched into Morrisons this week, at £1 each.

Given the continued squeeze on consumers’ pockets, the company had developed the range to promote quality seafood at an affordable price, said sales director Craig Harrison.

The range would gradually be expanded throughout the year, to include, for instance, coated seafood products and squid, he added. It will initially be exclusive to Morrisons.