Spar retailers have started giving customers money-off vouchers that can be used elewhere.

Last week, retailers gave customers vouchers for £30 off their first order with online retailer with their receipts. Redemptions had exceeded Very’s target by more than 400%, claimed Spar.

Under the promotional scheme, the promoter pays a marketing fee for their vouchers to be distributed by Spar retailers. Spar then uses the money for marketing support.

Business development director Kevin Whitehouse said the vouchers were good for brands that already supply Spar or were from other sectors such as clothing and visitor attractions.