The Food Doctor is rolling out a new noodle pot snack to Tesco stores this week as the company seeks to attract female shoppers looking for a healthy twist on Pot Noodles.

The snackpots (rsp: £1.39) are among 15 Food Doctor lines rolling out now into Tesco's Wholefoods section, including cereals, seeds and nuts, ready-to-eat grains and wholegrain crackers.

The Food Doctor is ­working with licensees ­including Symington's, Humdinger and Bokomo Foods as it looks to take the brand mainstream.