Source: Snappy Shopper

A separate section of the Snappy menu will now be dedicated to reduced-to-clear items

Snappy Shopper has teamed up with anti-food waste app Gander.

The tie-up means retailers who are already partnered with Gander will now have reduced-to-clear products integrated into their Snappy Shopper menus.

Snappy said the initiative will help to cut waste and increase revenue for retailers triggered by more impulse purchases, given retailers can offer an average 50% discount on the reduced items. 

Based on the work Gander has done with retailers, it found an average of 90% of reduced items were sold instead of becoming surplus, while 77% of shoppers were buying a full price item as well as a reduced product.

“Snappy Shopper’s partnership with Gander will mean that independent retailers can grow their sales, while reducing food wastage,” said Snappy Shopper head of B2B marketing Dael Links.

“We believe that Gander’s product enables convenience stores to improve their environmental impact and support their communities during the tough economic times ahead.”

Gander head of business development Stacey Williams added: “Consumer confidence remains weak, and the rise in interest rates coupled with talk of recession will do little to improve the situation.

”The Bank of England now expects inflation to reach over 13% in October when energy bills rise again, putting struggling households under further pressure. This means that both consumers and retailers are in for a rocky road throughout the rest of 2022.

“The partnership is another positive step forward to help tackle these issues head on. It will expand access for consumers to save money on reduced food, help reduce food waste and therefore contribute to even greater savings in CO2, plus improve the bottom line of retailers as well as strengthen their sustainability ambitions.”

Gander has rescued more than 15 million food items from going to waste, which equates to 14,500 tonnes of CO2 emissions, and helped shoppers save a collective £20.6 million on their food shop bill.