Aldi is changing a service that lets shoppers buy ‘surprise bags’ of short-dated food to allow more flexibility when ordering over the Christmas period.
Using the app Too Good To Go, shoppers will be able to reserve one of the bags to collect from a store up to five days in advance rather than the usual 24 hours. The added flexibility will apply to orders placed between 19-24 December “to give customers more choice and convenience during one of the busiest periods of the year”, according to Aldi.
Each bags costs £3.30 and contains at least £10 worth of food that is approaching its sell by or use by date.
Aldi is also extending the early-reservation window for its New Year’s Eve surprise bags, which shoppers can secure via the app from 17-31 December.
“This Christmas we’re giving greater access to our Too Good To Go bags by letting customers secure them earlier than ever before,” said Aldi UK national sustainability director Luke Emery. “It’s a simple way to pick up even lower priced items at Aldi, while cutting food waste.
“We’re proud of this important partnership as part of our commitment to becoming a more sustainable business, and seeing how popular it has become with customers and the momentum it’s gaining is incredible.”
A Too Good To Go spokesperson said: “We’re thrilled that Aldi is giving their customers even more flexibility to access Too Good To Go surprise bags this festive season.
“By allowing reservations up to five days in advance, shoppers can enjoy the convenience of planning ahead while helping to prevent perfectly good food from going to waste.”
Aldi said it expected to sell more than 67,000 Too Good To Go bags throughout December, including about 10,000 on Christmas Eve alone.
Aldi also donates surplus food from stores year-round via its partnership with community redistribution platform Neighbourly.
No comments yet