It has also upgraded two of its three Huggies nappy products. Rolling out now, improved Beginnings nappies (for 0-3 month-old babies) and Freedom nappies (four months+) both feature a new double action absorbent system that "draws wetness away from the baby". Marketing support starts this week with new TV ads for the new products featuring babies at play. Further ads will follow later in the year, together with press and PR support. Brand manager Juliette Hill said: "Babies need to be dry and comfortable to be free to discover their world, and we believe that with these latest improvements they'll have even more freedom to do this." {{P&P }}