The Saucy Fish Co has secured supermarket listings in Australia but will be known Down Under as The Speedy Fish Co.
Icelandic Seachill, which took the brand into the US in March, has rolled out six products at Coles and Woolworths in Western Australia, where they will be priced from AUD$11 (about £6) each.
The range has launched in Australia as The Speedy Fish Co, as Malaysian-owned Pacific West Foods Australia has applied for The Saucy Fish Co trademark. Icelandic Seachill - which is to take on Aldi in court over a ‘copycat’ version of The Saucy Fish Co in the UK - said it was “still considering legal action” over the Australian trademark.
The Australian product range comprises two ready-to-eat salmon fillets, and four ready-to-cook fish and sauce combinations.
Two products - a cod with piri piri sauce, and cod with sweet soy and chilli dressing - have been developed exclusively for the Australian market.
Icelandic Seachill secured an interim injunction against Aldi in the UK in March after it argued the discounter had infringed its trademark with its new Saucy Salmon product range.