Instant fruit tea brand Lift has welcomed a new variety to its stable with the launch of Instant Green Tea & Lime. Marketing manager Steve Richards said green tea was the fastest growing sector in the tea market, with an increase of 200% year on year. The new product, which, like the other four flavours, can be drunk hot or cold, is available in 200g jars (rsp: £1.29) and in twin packs of single serving sachets (39p). These are aimed at out of home use. One serving provides 25% of the recommended daily allowance of Vitamin C. Richards claimed instant fruit teas grew nearly 20% in volume last year. {{MARKETING - P&P }}

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