All Halloween articles – Page 7
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Category ReportChewy trick or treat sweets and handy lanterns
Maoam is going straight for the jugular with its new Halloween offering.
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Category ReportKantar Worldpanel data: Halloween
Halloween continued to be a boom time for the confectionery market in 2011 as shoppers showed no signs of being spooked…
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NewsFocus On Halloween: Making a killing
The Halloween trading period is worth more than 20 times what it was 10 years ago. For some it’s now bigger than Easter. What’s behind this impressive growth asks James Halliwell
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Focus On Halloween: Innovations
The goo's gone green! Last year Kraft trialled a Cadbury Screme Egg a standard Creme Egg but with themed packaging and green goo instead of yellow.
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Seasonal promotional blitz builds up with Halloween
Own-label promotions have shot up over the past month while big confectionery brands have also massively boosted spend, says Alex Beckett
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Cadbury to Twist again at Halloween
Cadbury is bringing back its Creme Egg Twisted advert in time for Halloween. The ad will run alongside a national sampling campaign, starting at the end of October, with the strapline Have a Twisted Halloween. The mock horror of Twisted’s brand...