All Halloween articles – Page 2
-
Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
-
Comment & OpinionThe surprising truth about Halloween 2023 and HFSS
The impressive performance of sweets was driven by efficient promotions, says Alex Lawrence, senior strategic insight director at Circana
-
Category ReportHow Mexican is getting a new lease of life
The hype around the day of the dead holiday highlights a growing interest in more authentic Mexican cuisine and culture
-
Comment & OpinionThe real horror behind climate change and pumpkin waste
The weather of the past year has shown us the true extent of the climate crisis is not a distant nightmare but very much our reality
-
Grocer 33Sainsbury’s takes win with superb standards & service
Store standards and service were particularly strong in this branch
-
Range PreviewHallowieners and ghost crumpets: what’s new for Halloween 2023?
Colin the Caterpillar goes sour and bakery gets a pumpkin makeover: see the new food & drink for Halloween 2023
-
Analysis & FeaturesConfectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
-
ReportsHow UK supermarkets scared trick or treaters in 2022
Asda’s controversial contribution to seasonal scares last year was arguably too terrifying
-
NewsThe best retail tactics for a bewitching Halloween
Creating a spectacle in store has always been important at Halloween, but the introduction of HFSS rules last October has posed a challenge for retailers
-
Category ReportHow can Halloween be more sustainable?
Halloween is a horror show of single-use plastic and food waste. What are retailers and brands doing to be more eco-friendly?
-
ReportsCan cider end its dependence on summertime?
Cider is synonymous with summer drinking, but producers both big and small are hoping to broaden its appeal
-
Analysis & FeaturesThe five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
-
NewsSmaller Halloween pumpkins likely after tough year, farmers warn
Harvests could also be down after the long, hot summer
-
Comment & OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
-
Analysis & FeaturesAll the new treats launching for Halloween 2022
From terrifying teas to spooky sweets, here are all the food & drink products landing in time for Halloween
-
Category ReportHow grave is the outlook for Halloween? Category report 2022
Despite Covid restrictions, Halloween sales have stayed healthy. But inflation and HFSS rules threaten to kill further growth
-
NewsHubbub CEO Trewin Restorick to step down from role after eight years
Campaigns under Restorick’s leadership have included community fridges, which Hubbub first piloted in 2016
-
Analysis & FeaturesAll the frightening food & drink products launching for Halloween 2021
As spooky season approaches, we take a look at what brands and retailers have on offer
-
Category ReportHygienic Halloween: category report 2021
Saturday helped save Halloween 2020 from the threat posed by Covid. Now brands are wrapping up to ensure success this year
-
Feature SynopsisFocus On Halloween: 31 July
What do the crystal balls of the supermarkets and their suppliers tell us about the uncertain future of Halloween 2021?