All Halloween articles – Page 4
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NewsCostcutter focuses on adults with new Halloween campaign
Costcutter will promote the campaign to its retailers via the group’s ActivHub retailer portal
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Category ReportCreepy chic: Halloween category report 2018
Hip young things are spending growing amounts on dressing to kill at ghoulish gatherings every October - and fmcg wants in on the action.
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Feature SynopsisFocus on Halloween: 28 July
Spooky sells. That was the message from last year’s Halloween, when marketers put big bucks behind limited edition products, above-the-line campaigns and even immersive experiences.
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NewsAsda Halloween ad did not breach schedule rules says ASA
The Advertising Standards Authority received 62 complaints over the commercial, described by some as “distressing”
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NewsAsda and Tesco revealed as top Halloween destination stores
Nearly half of all families have upped their spend on the occasion over the past few years
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NewsBudweiser gets into Halloween spirit with party kits
Packs containing a selection of spooky masks have rolled out to retailers and wholesalers…
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Comment & OpinionAsda gets into the Halloween spirit with dance party
Asda is once again the UK mult that makes the most effort for Halloween
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NewsCostcutter launches 'Spooky in no time' Halloween push
The campaign is backed by in-store PoS, consumer leaflets and recipe videos on social channels…
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NewsCasillero del Diablo readies biggest Halloween campaign yet
It will roll out a raft of in-store promotional and support materials in anticipation of the day
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NewsHalloween push for Treasury Wine Estates’ 19 Crimes
Promotional neck collars will roll out across all SKUs as 31 October approaches
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Category ReportBack from the dead? Halloween category report 2017
Could combining Halloween with Bonfire Night and Day of the Dead help resurrect growth?
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Feature SynopsisFocus On Halloween: 29 July
Britain’s supermarkets are going to war over the witching season, as Halloween’s importance as a sales opportunity continues to rise. So who’s winning and losing?
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NewsConfectionery suppliers missing a trick at Halloween
Volume sales of Halloween confectionery fell by 25.5% this year, says IRI
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Analysis & FeaturesCheaper chocolate treats for shoppers this Halloween
Fresh fears of a global cocoa bean shortage spooked suppliers, but shoppers have been treated to cheaper chocolate
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NewsHalloween brings big rise in confectionery promotions
Confectionery brands have ramped up promotions ahead of Halloween and Christmas
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Comment & OpinionAsda's werewolf family warms hearts for Halloween
Proof if any more were needed that Halloween is now serious business in the UK comes in the form of Asda’s new ad
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NewsWaitrose launches pale ‘ghost’ pumpkins for Halloween
The “eerie” veg is in selected stores alongside the returning Gourd pumpkins
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NewsPoundland recalls Fright Nite Halloween wigs
Products “have been found to fall below our standards”, says discount retailer
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NewsThe Co-op's 'Local Shop of Horrors' treat for Halloween
The new range includes face paints, masks, teeth and fake blood, lights, garlands, and a pumpkin carving set
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Comment & OpinionDon't have a horrible Halloween, get a good start to Q3
The ghosts of any lingering Q3 memories are vanishing as the final quarter of the year enters full swing