All Halloween articles
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Comment and Opinion
The surprising truth about Halloween 2023 and HFSS
The impressive performance of sweets was driven by efficient promotions, says Alex Lawrence, senior strategic insight director at Circana
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Category Report
How Mexican is getting a new lease of life
The hype around the day of the dead holiday highlights a growing interest in more authentic Mexican cuisine and culture
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Comment and Opinion
The real horror behind climate change and pumpkin waste
The weather of the past year has shown us the true extent of the climate crisis is not a distant nightmare but very much our reality
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Grocer 33
Sainsbury’s takes win with superb standards & service
Store standards and service were particularly strong in this branch
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Range Preview
Hallowieners and ghost crumpets: what’s new for Halloween 2023?
Colin the Caterpillar goes sour and bakery gets a pumpkin makeover: see the new food & drink for Halloween 2023
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Analysis and Features
Confectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
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Reports
How UK supermarkets scared trick or treaters in 2022
Asda’s controversial contribution to seasonal scares last year was arguably too terrifying
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Reports
The best retail tactics for a bewitching Halloween
Creating a spectacle in store has always been important at Halloween, but the introduction of HFSS rules last October has posed a challenge for retailers
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Category Report
How can Halloween be more sustainable?
Halloween is a horror show of single-use plastic and food waste. What are retailers and brands doing to be more eco-friendly?
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Reports
Can cider end its dependence on summertime?
Cider is synonymous with summer drinking, but producers both big and small are hoping to broaden its appeal
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Analysis and Features
The five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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News
Smaller Halloween pumpkins likely after tough year, farmers warn
Harvests could also be down after the long, hot summer
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Comment and Opinion
Veggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
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Analysis and Features
All the new treats launching for Halloween 2022
From terrifying teas to spooky sweets, here are all the food & drink products landing in time for Halloween
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Category Report
How grave is the outlook for Halloween? Category report 2022
Despite Covid restrictions, Halloween sales have stayed healthy. But inflation and HFSS rules threaten to kill further growth
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News
Hubbub CEO Trewin Restorick to step down from role after eight years
Campaigns under Restorick’s leadership have included community fridges, which Hubbub first piloted in 2016
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Analysis and Features
All the frightening food & drink products launching for Halloween 2021
As spooky season approaches, we take a look at what brands and retailers have on offer
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Category Report
Hygienic Halloween: category report 2021
Saturday helped save Halloween 2020 from the threat posed by Covid. Now brands are wrapping up to ensure success this year
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Feature Synopsis
Focus On Halloween: 31 July
What do the crystal balls of the supermarkets and their suppliers tell us about the uncertain future of Halloween 2021?
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News
Morrisons launches Carolina Reaper pizza for Halloween
The Grim Reaper pizza is so spicy it comes with a health warning