All Halloween articles
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NewsRobinsons launches duo of Wicked-inspired squash drinks
The Britvic-owned brand has also rolled out an on-pack promotion, offering shoppers the chance to win a trip to New York
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Range PreviewWhat’s new in stores for Halloween 2024
Storm clouds are brewing and Halloween is fast approaching. Check out the limited-edition treats tempting shoppers this spooky season
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Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
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Comment & OpinionThe surprising truth about Halloween 2023 and HFSS
The impressive performance of sweets was driven by efficient promotions, says Alex Lawrence, senior strategic insight director at Circana
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Category ReportHow Mexican is getting a new lease of life
The hype around the day of the dead holiday highlights a growing interest in more authentic Mexican cuisine and culture
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Comment & OpinionThe real horror behind climate change and pumpkin waste
The weather of the past year has shown us the true extent of the climate crisis is not a distant nightmare but very much our reality
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Grocer 33Sainsbury’s takes win with superb standards & service
Store standards and service were particularly strong in this branch
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Range PreviewHallowieners and ghost crumpets: what’s new for Halloween 2023?
Colin the Caterpillar goes sour and bakery gets a pumpkin makeover: see the new food & drink for Halloween 2023
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Analysis & FeaturesConfectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
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ReportsHow UK supermarkets scared trick or treaters in 2022
Asda’s controversial contribution to seasonal scares last year was arguably too terrifying
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NewsThe best retail tactics for a bewitching Halloween
Creating a spectacle in store has always been important at Halloween, but the introduction of HFSS rules last October has posed a challenge for retailers
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Category ReportHow can Halloween be more sustainable?
Halloween is a horror show of single-use plastic and food waste. What are retailers and brands doing to be more eco-friendly?
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ReportsCan cider end its dependence on summertime?
Cider is synonymous with summer drinking, but producers both big and small are hoping to broaden its appeal
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Analysis & FeaturesThe five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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NewsSmaller Halloween pumpkins likely after tough year, farmers warn
Harvests could also be down after the long, hot summer
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Comment & OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
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Analysis & FeaturesAll the new treats launching for Halloween 2022
From terrifying teas to spooky sweets, here are all the food & drink products landing in time for Halloween
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Category ReportHow grave is the outlook for Halloween? Category report 2022
Despite Covid restrictions, Halloween sales have stayed healthy. But inflation and HFSS rules threaten to kill further growth
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NewsHubbub CEO Trewin Restorick to step down from role after eight years
Campaigns under Restorick’s leadership have included community fridges, which Hubbub first piloted in 2016
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Analysis & FeaturesAll the frightening food & drink products launching for Halloween 2021
As spooky season approaches, we take a look at what brands and retailers have on offer