Alberto Balsam has expanded its haircare portfolio with its first kids range alongside a collection of ‘superfruits’ products.

Rolling out this week, the Kids 2 in 1 shampoo and conditioning range comes in two variants - Wacky Watermelon and Silly Strawberry (rsp: £1.49/250ml). Both are made with 100% natural extracts and feature a detangling ‘no tears’ formulation.

The Alberto Balsam Superfruits line, also available now, comprises three shampoos and three conditioners - Mulberry & Acai Berry for coloured/damaged hair; Mango & Passionfruit for normal to dry hair; and Pink Grapefruit & Guava for normal to oily hair (rsp: £1.29/400ml).