Iceland news and analysis
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NewsIceland Foods rebrands Bonus Card scheme in major new loyalty push
Iceland Foods has overhauled its loyalty programme, rebranding the Bonus Card as the Bonus Club while introducing enhanced monetary rewards and third-party partnerships
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NewsBirds Eye launches gluten-free Crispy Wedges
Debuting in Iceland on 25 August and Tesco on 15 September, the NPD is geared towards young families
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NewsIceland offers £1 reward to customers who spot shoplifters in store
The frozen grocer is launching a new initiative to combat shoplifting by offering customers a £1 bonus card top-up for reporting theft incidents to staff, as the retailer faces annual losses of over £20m from retail crime
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NewsIceland to expand Amazon grocery partnership to ‘many more’ stores in 2025
Iceland first began listing its groceries on Amazon in September 2023
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Analysis & FeaturesHow pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
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NewsMcVitie’s partners with Iceland to launch branded ice cream range
‘We’re thrilled to see our iconic biscuits and cakes reimagined for the freezer aisle,’ said McVitie’s
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NewsFood safety fears as dozens of supermarkets fail essential hygiene checks
Six supermarkets received the lowest possible score of zero, meaning urgent improvement is required
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NewsIceland slips to loss as supply chain and employment costs surge
Iceland warns of food inflation this year due to labour costs arising from last autumn’s budget
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NewsIceland expands Olio yellow label partnership with Gander to 950 stores
Shoppers will be able to view ’thousands’ of Iceland’s yellow label discount items in real time via the Gander and Olio apps
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NewsIceland Foods hails ‘market leading’ performance despite reports profits have thawed
Iceland reported ‘sales growth ahead of the market’ and ‘market-leading’ volume growth, executive chairman Richard Walker claimed, despite reports of a slump in profit growth
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Comment & OpinionAnti-theft measures hurt sales and annoy staff – are they really worth it?
While a reasonable enough solution on paper, it appears the labour-intensive ‘Buzz for Booze’ cabinets at Morrisons have fallen out of favour
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Comment & OpinionIceland’s u-turn on eggs is both unsurprising and inevitable
In 2016, Iceland committed to its eggs being completely cage-free by 2025. But that commitment vanished from its website earlier this year
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NewsDubai-style chocolate biscuits, cocktails and ice creams hit shelves
Fox’s and The Drinks Bureau have unveiled NPD inspired by the viral trend
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NewsIceland Foods reinstates cage-free egg commitment by 2027
The supermarket had reneged on its previous commitment to go cage-free by 2025, citing supply chain disruption and the cost of living crisis making it unachievable
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NewsIceland Foods microloan scheme returns with ‘budget friendly basket’ to fight school holiday hunger
To help shoppers ‘make the most’ of their Food Club loan, Iceland has partnered with nutritionist Tanya Haffner, to compile a ‘budget-friendly’ shopping basket
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NewsIceland Foods loses latest appeal in ‘Iceland vs Iceland’ EU trademark dispute
Iceland Foods has suffered another setback in its long-running trademark dispute with the Icelandic government over the use of the word Iceland
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NewsIceland becomes latest retailer to pledge prawn welfare improvement plan
Iceland will eliminate the use of eyestalk ablation and integrate electrical stunning by 2027
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Analysis & FeaturesAre retailers’ ‘big brother tactics’ a step too far?
As rates of retail crime continue to rise and police fail to respond, retailers are turning to facial recognition technology
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NewsIceland Foods rolls out on-demand delivery to the Channel Islands with Order It
It’s the latest expansion of Iceland’s supply partnership with Alliance Stores, which operates Iceland and Food Warehouse stores in the Channel Islands
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NewsLidl takes Grocer of the Year in glittering Grocer Gold Awards 2025
Lidl won the top award on a night in which the likes of Tesco CEO Ken Murphy, Asda store manager Shaun Parker and Bold Bean Co founder Amelia Christie-Miller were also honoured