All articles by James Beeson – Page 32
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NewsGuinness becomes official beer of the Premier League
The deal will run for four years from the 2024/25 season
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NewsBrewDog founder and former CEO James Watt backs Living Things soda
Watt would help scale the business and open export opportunities, Living Things said
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NewsJonny Wilkinson’s drinks brand to relaunch under One Living name
It is the second-largest kombucha brand in UK retail
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NewsCampaigners hail Labour plans to ban energy drinks to under 16s
Sales of drinks containing more than 150mg of caffeine per litre would be restricted under Labour’s proposals
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NewsBrewDog global business development director Neil Simpson steps down
Simpson had been with BrewDog since 2012
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Range PreviewM&S refreshes own-label spirits offer
The retailer has listed 15 new products across vodka, gin, rum, liqueurs and RTD cocktails
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Comment & OpinionDiageo’s ‘Flavour Forecast’ shows how AI can shape future booze NPD
Diageo’s new AI-powered report could help give it the edge against its smaller, more nimble rivals
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NewsDiageo taps AI to predict summer cocktail trends
Diageo said it was already using the findings to inform new product development
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NewsGlobal Brands grows spirits roster with Shanky’s Whip tie-up
The independent drinks company has renewed its focus on spirits in recent months
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NewsInch’s eyes ‘hazy’ cider launch with trademark move
Presently Inch’s makes just one cider – a 4.5% abv medium apple variant
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Analysis & FeaturesWhy would vape brand Lost Mary want to move into food and drink categories?
New Lost Mary trademark applications are paving the way for brand extensions into sweets, ice cream and booze
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NewsCo-op adds more world lager in booze offer shake-up
More low-alcohol and craft beers are also being added
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NewsStarbucks adds trio of RTD protein drinks with coffee
They were designed to ’support active lifestyles’, Starbucks said
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NewsFlash moves into kitchen roll with launch of three-ply duo
Handy Roll and XL Roll have landed in retailers including Morrisons, Tesco, Home Bargains and B&M
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NewsFruit Shoot extends into squash with ‘fruity’ duo
The drinks would ‘offer parents a refreshing alternative’
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NewsBart targets ‘modern foodies’ with new look for herb and spice range
The new designs will phase into retailers from this month
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NewsUeshima Coffee Company makes RTD play with iced duo
The pair aimed to ‘give those with a busy lifestyle a refreshing boost’, UCC said
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NewsLiquid Death appoints ex-Beam Suntory finance lead as CFO
Sadik-Khan would bring 19 years of management and finance experience to the Liquid Death fold
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NewsBrew York recalls Juice Forsyth cans over explosion risk
Consumers should not attempt to drink the beer as the can may explode, Brew York said
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NewsEstrella Galicia in £10m UK marketing drive
The push comprises radio and digital ads, as well as OOH spend