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RIP Rum Stripe: Why can’t big beer get ‘beyond beer’ innovation right?
By 
James Beeson2025-09-11T14:47:00
Non-beer innovations are churned out regularly by the major brewers in the US. So why are versions from UK brewers more hit and miss?
The news Heineken UK has retired its rum-based brand extension from Red Stripe demonstrates the challenge big brewers face to diversify.
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