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Heineken ups stake in Served but ditches Rum Stripe after sales flop
By James Beeson2025-09-10T10:19:00
The brewer paid £2.4m to increase its minority shareholding in Served to 40% last year
Heineken has increased its stake in Ellie Goulding’s Served ready-to-drink cocktail brand as it looks to grow outside of beer and cider.
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