All articles by James Beeson – Page 45
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NewsDash Water takes swipe at Coca-Cola in London billboard stunt
The billboard is overlayed on what looks suspiciously like a Coca-Cola advert
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NewsC&C investor calls on group to appoint directors with ‘skin in the game’
Engine Capital said its two nominees had committed to buying shares personally
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NewsGuinness 0.0 leapfrogs Heineken 0.0 to become UK’s biggest alcohol-free beer
It has seen its off-trade sales rise by nearly 110% in the past year
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Comment & OpinionGuinness is a bright spot in Diageo’s otherwise tough year
Guinness’ success shows how brands can trump even the toughest of economic headwinds
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NewsPlenish takes over Channel 4 breakfast sponsorship as Moju steps away
The deal will run for an initial six months from the start of August
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NewsTwinings launches duo of ‘fruit coolers’ to tap iced tea trend
The caffeine-free teas contain just four calories per serving
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NewsNichols open to ‘sensible’ functional drinks M&A, CEO says
The Vimto owner has its eye on emerging soft drinks trends
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NewsCBD brands boosted as major novel food application progresses
The application is linked to CBD products from brands including Medahuman, Supreme and Hip Pop
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NewsCo-op trials BWS chillers dedicated to single-serve cans
It is part of Co-op’s ambition to grow its ‘on the go’ market share
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NewsWhite Claw eyes move into RTD cocktails as hard seltzer sales stutter
White Claw leads the way in hard seltzer, but the category is shrinking
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Comment & OpinionFever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion
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NewsAustralian coffee brand Hunt & Brew arrives in the UK
The drinks will be made in the UK, in Berkshire
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NewsFever-Tree denies sponsoring Republican National Convention
The brand’s logo appeared on a list of partners on the website of the event’s organiser
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NewsGoodrays adds former Monster marketing director to senior team
He joins after a five-year stint at the energy drinks giant
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NewsBone broth brand Freja adds ‘creamy and indulgent’ powdered shakes range
The shakes were ‘so much more than a protein shake’, Freja claimed
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Comment & OpinionPernod Ricard’s wine disposal will diminish its UK presence
Selling the likes of Jacob’s Creek and Campo Viejo makes sense, but it will make Pernod Ricard much less of a UK powerhouse
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NewsCasillero del Diablo to launch 8.5% abv lower-calorie BeLight in the UK
The duo contain just 65 calories per 125ml serve
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NewsBrewDog turns back the clock with retro Punk IPA cans
The liquid inside, however, remains unchanged from the beer’s current recipe