Speciality tea brand Good & Proper has closed an £850k investment round to fuel growth in foodservice and premium retail.
The round saw half the funds raised from existing shareholders, along with fresh investment from new angels including The Collective co-founder Amelia Harvey and former Pukka Teas CEO Anuradha Chugh.
As a female-founded band, “bringing more women on to the cap table was an important goal” of the round, said Good & Proper Tea.
“We’re thrilled to have the backing of both existing and new investors who share our vision,” said Good & Proper Tea founder Emilie Holmes. “This investment marks an exciting step towards scaling the impact that we can have as a brand.
“With strong momentum in foodservice and an opportunity to bring our tea to retail, we’re more focused than ever on our mission: showing people how good tea can be when it’s done properly. Better tea means increased value in the supply chain, more sustainable livelihoods for those that work in the industry, and ultimately, a stronger future.”
Founded by Holmes in 2012, Good & Proper Tea supplies primarily hotels, cafés, independent shops and wholesalers, having initially started by selling tea to go from a van in Shoreditch in 2012.
The B Corp is stocked on Ocado, alongside its own online business.
Last year, the brand hired Tom Forsythe, the former head of Sainsbury’s Future Brands scheme, as its new managing director.
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