All articles by James Beeson – Page 8
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NewsMadrí launches £5m summer marketing drive as sales slow
The push would ensure the brand remained ‘front of mind’ over the summer months, Madrí owner Molson Coors said
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NewsLa Vieille Ferme advert banned for implying wine had ‘therapeutic qualities’
Under the CAP Code, alcohol advertisements are not allowed to imply alcohol has therapeutic qualities and must not portray alcohol as capable of changing mood
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Comment & OpinionExits, entrepreneurs, and the importance of going with your gut
Panellists at The Grocer’s SME Business Lunch talked partnering with buyers, the F&B talent drain and presenteeism, among other topics
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NewsNescafé continues iced coffee expansion with canned RTD duo
The new RTDs carry an rsp of £2 per 250ml can and are in the chillers of major retailers now
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NewsAlt-format wine should ‘focus less on sustainability’ says Canned Wine Group CEO
Ben Franks said that while sustainability was a consideration for some shoppers, there were more for whom taste was a bigger barrier to adopting the can format.
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NewsVK Squashka set for rebrand after falling foul of Portman Group rules
Four breaches were found of the Portman Group’s Code of Practice
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NewsPepsi expands cola lineup with ‘nostalgic’ ice cream flavours
It comes after the brand introduced Strawberries ‘N’ Cream and Cream Soda flavours last year
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NewsAu Vodka and Tango team up for boozy RTD duo
The launch is the first time Tango has lent its brand to a product containing alcohol
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NewsYorkshire Tea rolls peach and raspberry iced tea into Sainsbury’s
The iced teas are made using a bespoke tea extract made from Yorkshire Gold Loose Leaf, and natural flavours
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NewsCactus Jack’s hit by Portman Group ruling for appealing to under-18s
The ruling follows a complaint by a member of the public, said to be concerned about the ‘cactus cartoon character and sweet flavours’ of Cactus Jack’s
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NewsRodd’s Iced Coffee hits £3m sales milestone
Rodd’s is now available across the full Sainsbury’s estate, and a total of 1,000 distribution points
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NewsEncirc strike action ends after safety improvements implemented
Redundancies had led to health and safety fears from staff at the bottle manufacturer
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NewsDiageo to spend €400m on new Guinness brewery in Kildare
The Kildare expansion had originally been earmarked for the production of lagers and ales including Hop House 13 and Smithwick’s
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NewsInnocent adds creamy smoothie trio to tap ‘little treat’ culture
The smoothies contain blended fruits and coconut milk to create a ‘luxurious texture’
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NewsJuice shot category value hits £100m as shoppers seek convenient health hacks
Juice shots now account for £3 of every £5 of all incremental growth across total juices and smoothies
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NewsM&S backs mid-strength and tequila in BWS overhaul
Nearly one in four UK consumers were now opting for lower-strength drinks in the summer, M&S said
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NewsLow & no alcohol beer brand Days Brewing acquired by Sunrise Beverages
Days, which describes itself as ‘the UK’s leading independent 0.0% beer brand’ will join a portfolio of brands that includes Curious Brewery, Gipsy Hill Brewing, Wild Beer Co and St Peter’s Brewery
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NewsHeineken bets on functional beer with Outdoor Brewing launch
The beers are 0.0% abv, gluten-free and contain vitamin C and magnesium
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NewsMarcus Rashford unveiled as Volvic brand ambassador
The England and Manchester United forward has teamed up with the Danone-owned water brand ahead of a major summer of sport
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NewsBargain Booze rapped over ad that ‘implied drinking could overcome loneliness’
The advert was intended to be ‘light-hearted and humorous’, Bestway said