King joins Funkin from smoothie maker PJ Smoothies where he was chief executive officer for two years.
Prior to PJ Smoothies, King was commercial director for Orchard House Foods, commercial director for Wells Soft Drinks and sales director for Cott.
A spokeswoman for Funkin said that King’s role was a new position for the company to reflect its restructure and expansion. She added that King would take responsibility for the commercial development of Funkin’s purées.
Alex Carlton, managing director of Funkin, added: “Andrew’s appointment signals a new era of rapid expansion and growth for Funkin.
“The company has already been investing heavily in product innovation and improving its service offering.”