Latest NPD – Page 4
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Category ReportYoghurt trends 2024: Can adult pouches revive the category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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NewsHighland Spring enters flavoured water category with HFSS-compliant trio
The flavours will hit Tesco stores from April onwards
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Promotional FeaturesWhy reformulation to reduce sodium is needed - and why it just got easier
Sodium is widely used in food manufacture to enhance flavour, but overconsumption can carry severe health risks, and replacements to date have come with their own problems. So, how can suppliers reformulate to reduce sodium while retaining the flavours consumers love?
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Category ReportSnack bars trends 2024: Will fibre become the ‘new protein’?
Amid growing public attention on gut health and its link to brain function, will fibre be the ‘new protein’ in the snacking world?
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NewsPepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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Category ReportDairy drinks trends 2024: Cornering the café crowd
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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NewsProper adds chickpea snacks inspired by global cuisines
The NPD was developed in response to shoppers’ growing appetite for ‘exciting, punchy’ flavours, said Proper
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NewsThe Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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Comment & OpinionFood innovation, not HFSS ad bans, will improve our health
Those still feigning not to know what UPF denotes are being deliberately hyper-literal in order to muddy what’s otherwise pretty clear water, says Leo Campbell, co-founder at Modern Baker
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NewsCoca-Cola targets flavoured colas segment with lemon flavour relaunch
Coca-Cola previously axed a lemon flavoured cola in the UK in 2006
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NewsNakd expands range of functional snack bars with Fruit & Fibre duo
The launch will be backed by a digital push, including a partnership with nutritionist Michelle Braude
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NewsPringles relaunches Sizzl’n spicy crisps range as Hot
The range will debut with five variants, offering varying levels of intensity
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NewsWeetos adds limited-edition Chocolate & Honeycomb cereal
The NPD has launched exclusively into Asda on a promotional offer
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NewsSensations adds ‘classic’ crisps aimed at over-55s
Offering a ‘modern twist’ on traditional flavours, the crisps were ‘sure to be a hit with shoppers’, according to Walkers
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Comment & OpinionMarmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing
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Category ReportCereals & On the Go trends 2024: A wakeup call for breakfast brands
With own label slurping up sales, just six of the UK’s top 30 cereal brands are in volume growth. How can they rouse themselves?
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NewsThe Collective launches Greek-style yoghurt pouches for adults
The new yoghurt pouch will be available in a Peach & Raspberry variant in Waitrose stores from next week
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NewsKellogg’s unveils chocolate Corn Flakes spin-off
The NPD is HFSS compliant, and high in fibre and vitamin D
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NewsWalkers adds trio of vegan crisp flavours for Veganuary
All three variants are HFSS compliant and are claimed to offer ‘authentic meat and cheese flavours’
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Analysis & FeaturesThe Grocer NPD Wrapped: 23 most-liked Instagram posts of 2023
NPD flew off the shelves this year from controversial flavours to nostalgic relaunches. Check out the top NPD for 2023





