Latest NPD – Page 5
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NewsInsane Grain backed by Harry Kane following TikTok push
For almost two months, the brand has been trying to catch Kane’s attention through a series of targeted TikTok posts
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Category ReportHow cakes & biscuits are getting smashed
Home-working, HFSS and cost pressures have hit sweet treats hard. So what can brands and retailers do to revive the market?
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NewsThe Collective expands dairy-free yoghurt alternative range
The new products are available in Mango and Vanilla flavours
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Category ReportHow Big (and Sexy) can the pizza category get?
A new generation of challengers such as Lewis Capaldi’s Big Sexy brand is helping pizza shrug off the impact of inflation and HFSS
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ProfilesMy food & drink job: Alice Maramotti, senior brand manager, Mars Wrigley
‘I’m a firm believer that food brings people together, and there are so many ways to make memories associated with food’
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NewsYazoo launches new thicker and more indulgent milkshake range
The brand has introduced a new thicker-texture range of drinks in two flavours – Indulgent Chocolate and Creamy Strawberry
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NewsPopchips debuts ‘better-for-you’ popcorn duo
The NPD from Popchips offered something different to stablemate Butterkist’s popcorn ‘indulgent’ variants, said KP Snacks
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NewsProper Snacks launches KFC co-branded popcorn
The NPD is flavoured with KFC’s staple herb and spice mix
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NewsWalkers unveils Wotsits, Monster Munch and Doritos-inspired crisps
The flavours of three ‘iconic’ brands will feature on a traditional Walkers potato crisp base for a limited time
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NewsWalkers Leicester factory in line for mega cash injection
The investment aimed to ‘future-proof’ the Leicester site, allowing PepsiCo to ‘deliver on our ambitions on packaging and health’
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NewsVeetee launches premium instant noodle brand Noodlehead
The range comprises freshly stir-fried noodles with vegetables and sauce in a sealed pouch
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NewsLactalis launches non-HFSS Milkybar Gold crème dessert
The dessert is the first HFSS-compliant crème dessert to market in the chilled desserts category, said the brand
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ReportsBrands, incubator schemes and why they work — or not
Of our four examples, one folded just six months after launching into retail
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NewsPladis looks set to expand Jacob’s range with Wholesomes launch
Supplier has applied to register the name Jacob’s Wholesomes with the IPO under class 30, covering crackers
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Category ReportHow have the HFSS rules changed yoghurts? Yoghurts category report 2023
Indulgent yoghurts and pot desserts are suffering from volume slumps. Do they have a future in the post-HFSS environment?
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NewsWarburtons gives its crumpets the Thins treatment
Thins are made with the same ingredients as the originals, but are HFSS-compliant and provide just 61 calories each
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NewsJnck Bakery unveils four-strong lineup of non-HFSS cookies
The lineup promises 90% less sugar, 50% less satfat and five times the fibre of regular cookies
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Promotional VideosHow Grenade continues to take the healthy snacking category by storm
Grenade is known for its highly effective, disruptive tactics. Here, head of grocery Luke Morgan reveals how the brand continues to keep itself on the upward trajectory.
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NewsNakd adds duo of functional snackbar ranges
‘The functional health market is booming and it’s a sector that’s becoming increasingly important to shoppers,’ said Nakd
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Analysis & FeaturesCan Cadbury make a success of its healthier Fruitier & Nuttier treats?
Cadbury’s non-HFSS NPD promises a treat ‘without compromise’