Dairy: butters & spreads
Lurpak seems to be channelling Conan the Barbarian in this brilliantly shot ad, which takes an unusually masculine approach to food advertising, with a pounding soundtrack and Rutger Hauer talking of mankind surviving an ice age (the macaroni cheese is presumably to celebrate). Different, but effective: the brand is currently cutting through rivals like a hot knife through butter in Top Products.
See the full list of The Grocer’s Top Campaigns of 2013.
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