Jordans Cereals plans to introduce The Green Machine retail brand following trials using the name on vending machines in schools.
Jordans Cereals head of sales Barry Smethhurst said 100 schools now offered the vending machines which aimed to tackle hyperactivity by only carrying additive-free lines such as organic juices and cereal bars.
He said: “The eventual plan is to introduce The Green Machine as an additive-free retail brand in the children’s market.”