Haribo is sticking £1m behind the UK launch of soft chew brand Maoam which the company claims generates sales of £50m a year in Europe. First for the UK is Stripes, a flat chew strip in five fruit flavours. It comes in family sized bags packed 12 to an outer. Rsp: 99p-£1.09. Support will include TV ads, press ads and covermounts on youth titles. The company is also offering retailers the chance to win a £1,200 Piaggio Zip 50cc Scooter. {{MARKETING - P&P }}

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