Florette superfood salad

Florette is to spend more than £500,000 on a new year marketing push to promote the benefits of its Superfood Salad.

The salad - which contains a mix of peppery and tender leaves with beetroot - was soft-launched in May (rsp: £1.50), and is now available in Asda, Waitrose, Sainsbury’s and Ocado.

The campaign will focus on “maximising the existing superfood trend” and tap the “healthy new year mentality”, the brand said.