Florette is to spend more than £500,000 on a new year marketing push to promote the benefits of its Superfood Salad.
The salad - which contains a mix of peppery and tender leaves with beetroot - was soft-launched in May (rsp: £1.50), and is now available in Asda, Waitrose, Sainsbury’s and Ocado.
The campaign will focus on “maximising the existing superfood trend” and tap the “healthy new year mentality”, the brand said.
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