Florette is to spend more than £500,000 on a new year marketing push to promote the benefits of its Superfood Salad.
The salad - which contains a mix of peppery and tender leaves with beetroot - was soft-launched in May (rsp: £1.50), and is now available in Asda, Waitrose, Sainsbury’s and Ocado.
The campaign will focus on “maximising the existing superfood trend” and tap the “healthy new year mentality”, the brand said.
Salad producer Florette has acquired beetroot supplier Axgro Foods in a bid to expand its product range.
He will be replaced by Doug Robertson, the current operations director of Florette’s Spanish division
Sussex-based salad and fruit producer Natures Way Foods saw full-year revenues rise by 11.8% in the year to 27 March 2015 as it expanded its product range.
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