Haribo fans can vote for their favourite Starmix piece as part of the confectionery brand’s latest prize promotion.
Join Your Team invites consumers to visit TeamStarmix.com each day and side with hearts, rings, cola bottles, bears or eggs for the opportunity to win one of 25 Starmix-branded items, including mugs, towels, sunglasses, key rings and shopping bags.
On shelf now, the campaign - featured on pack - will run until the end of August, handing out more than 4,000 prizes in total. It will be supported by multichannel activity across TV, cinema and digital channels.
“Starmix is Haribo’s top selling treat and has been a favourite since we brought the iconic shapes together in one bag over 20 years ago,” said brand manager Alison Satterthwaite.
“Since this time, fans have been sharing their love for their favourite piece. Through Join Your Team, we can bring fans together, giving them the chance to win prizes and celebrate these loved pieces.”