Homepride has launched limited-edition packs of flour to support charity campaign Wallace & Gromit’s Big Bake.

Rolling out now, more than 1.8 million packs featuring the characters will encourage Brits to get baking and raise funds to improve the quality of life for children in hospitals and hospices across the UK.

The Big Bake, which this year runs from 1 to 7 December, attracted almost 200,000 participants last year.