Organic energy drink Little Miracles is embarking on its biggest-ever marketing push.
The brand, which is also set to quadruple its Asda distribution, is predominantly targeting 18 to 35-year-old women, commuters and the ‘Instagram generation.’ The push kicked off this week with 10-second videos showcasing the brand on escalator panels at three Tube stations. Ads will also appear on 100 London Underground billboards and 100 London buses.
The activity coincides with a £1 bottle deal in Tesco - the usual rsp is £1.59 - and sampling.
“Women have previously been neglected in the category,” said international marketing manager Kate Woolf.