The Grocer Own Label on The Loop Birmingham

Source: Ocean Outdoor

The ads, displaying in Birmingham and Manchester city centres, will deliver 3.7 million impacts to promote the scheme

The Grocer has unveiled a new digital out-of-home marketing campaign to drive awareness of the Own-Label Accreditation Scheme

The creative, which was produced in house, has been designed to introduce shoppers to the Great Food and Great Drink logos which are now appearing on accredited own-label products. 

The full-motion ads are being displayed on Ocean Outdoor’s The Loop network for three weeks which started from 1 April.

Displaying on 85 city centre screens in high-footfall areas of Birmingham and Manchester city centres, the ads will deliver 3.7 million impacts to promote the scheme.

The Grocer Own-Label Accreditation Scheme enables retailers and suppliers to secure independent, trusted and robust consumer approval for their products, using consumer panel tests conducted across the UK by market research agency Cambridge Market Research (CMR) under controlled testing conditions.


The Great Food and Great Drink logos are now appearing on accredited own-label products

Consumers will assess products on a wide range of criteria, with accreditation awarded to products that achieve a score in the top echelon for products in their category, based on category benchmarking norms established by CMR over 20 years of product testing.

“With our new accreditation scheme, we are bringing together shoppers throughout the year to test own-label products,” said editor of The Grocer, Adam Leyland. 

”It gives the customer the confidence to shop everyday, new and seasonal own-label lines knowing that through the distinctive blue on-pack logo they are choosing own-label products that are at the top of their game, having been verified under strict testing conditions by like-minded shoppers,” said Leyland.

To find out more about the Own-Label Accreditation Scheme, as well as how to apply, click here