North Wales butcher Edwards of Conwy has secured the first listings outside of its Welsh heartland, in new deals with Tesco and Ocado.
While already supplying the mults in Wales, the new agreements herald the first time that Edwards’ products will be available across the rest of the UK.
Edwards, named UK National Butcher Shop of the Year in 2014, has begun supplying six products from its range of premium sausages, Welsh beef burgers and dry cure bacon to 100 Tesco stores in the north west of England, while Ocado is now stocking 13 products through Ocado’s dedicated Welsh food channel.
Edwards already sells around 150,000 sausages, burgers and bacon every week across Wales, said director Simon James, but the new agreements with Tesco and Ocado were set to transform the business.
“It will double the number of stores our products are available in, which is a huge leap for us, and we now have the opportunity to get our products onto the plates of customers in Manchester, Merseyside, Cheshire & Lancashire,” with Tesco he added, and even further afield with Ocado.
“This is a great opportunity to show just how great our products are in the rest of the UK.”